Chapter 12 Assignment Example | Topics and Well Written Essays - 500 words

Chapter 12 - appellative ExampleCateora, Gilly, & Graham (2011) explore some of the reasons that git make a body politic not to be farther considered as a potential market via a planning process. The planning process is split in to four phases but this paper will explore how and why a country can be dropped in the first two phases.The objective of the first phase is to match the needs of the keep company and its home country to those of the array country. The compatibility of the companys character and its home country to those of the host country is the basis on which countries are either disqualified or qualified as markets. The first affair that a business will look at when evaluating a host country is the economy of that specific country. Every business wants to be associated and to partner with a country that records substantial economic growth or has a stable economy. For example, Greece can be viewed as a potential market for commodities like electronics. However, the fact that Greeces economy is experiencing major debt problems would disqualify it from being a potential market. The second most valuable criterion that is used to evaluate a potential market is the political stability and the legal policies of the host nation. The political stability is very key if a potential market is to be considered as an veridical market. This is because it ensures the safety of the business and its personnel and in most cases, it also means that the legal policies are gilded for running a business. The legal policies may include taxation brackets and the political stand of the country on trade regulating policies.Competition is the third criterion as highlighted by