Market and Customers - Apple Essay Example | Topics and Well Written Essays - 2250 words

Market and Customers - Apple - Essay Example Apple therefore has appropriate products for different market segments and is target yet other unique market segments. Among the unique segments is corporate organization. Apple strives to sell its products in bulk to particular corporate organizations, results of effective market researches that influence the profitability of the company. Apple’s target customers are individuals with high purchasing power since they are either within or above the middle class in the different economies. The fact that the company targets corporate organization has thus expanded the company’s market share. This increases the company’s profitability. However, the company’s target market requires specific features in the products they purchase. Key among such features is the quality of the product; this explains Apple’s commitment to the quality of its products. As an element of the marketing mix, price is a fundamental feature that influences the profitability of a product in the market. In setting the price of a product, the company considers numerous features of the product, the cost of manufacture and the cost of doing business thereby arriving at a cost that will enhance the company’s profitability. in determining the price of its product, Apple just as any other manufacture considers the numerous features discussed above thereby retiling its products at market friendly rates in order to not only sustain the profitability of the company but to also enhance the marketability of the product. In order to maximize its profitability, the company can reduce the quality of its products while increasing the price of the product. While such may increase the company’s profits, it will likely lower the company’s profitability. In order to minimize the cost of doing business Apple must embrace the use of technology and rely on e-commerce in overcoming some of the demographic factors that deter the success of trade. The internet