Southwest vs. Jetblue Airlines Essay Example | Topics and Well Written Essays - 1000 words

Southwest vs. Jetblue Airlines - Essay Example Southwest Airlines was first incorporated as Air Southwest Company on 15, March 1967. Its mission is to provide air transport to passengers within Texas State. However, Southwest Airline is currently operating in six states. It is serving over seventy cities, which enables the airline to make about three thousand three hundred flights daily. The porter’s five forces of the Airline industry with reference to Southwest Airline The first factor is the new entrant’s factor. Air industry is critical to economic growth and development. It is critical in any economy. Therefore, it is an industry perceived by many as highly lucrative. However, huge amount of capital is required to start air transport business and industry is riddled with high level risks. The industry also experiences complicated licensing, certification and regulations procedures, which makes it hard to penetrate. Furthermore, increasing cost of fuel makes it difficult for many people to venture it. The second factor is threats of substitutes. The substitutes to air transport are road, rail and water. Southwest Airline faces competition from road because most (80%) of its customers are domestic customers. If road transport improves, the airline may lose bulk of its domestic customers. Southwest Airline has been lobbying against the introduction of high speed rail transport services in the State of Texas. This is to prevent competition from substitutive high speed train services. Third factor to consider is the bargaining power of customers. Customers do not have a strong bargaining power in the air industry. As a result, they do not have a collective bargaining power to influence air prices. The fourth factor is the bargaining power of suppliers. Suppliers of aircrafts and spares are influential to prices making it difficult for operators to bargain. This is due to the standards on aircrafts and its spares that FAA imposes on operators. The operators must purchase genuine parts that are mostly expensive. The suppliers of fuel are few; therefore, they largely influence the prices of fuel. Airline operators do not have powers over the fuel suppliers and are left to develop ways of improving fuel efficiency. For example, Southwest Airlines introduced use of high pressure water to clean the engine, an exercise that improves fuel efficiency by 1.9 percent. The company has also managed to contain its employees through strong team coordination, open communication and promotion of work-life balance. Furthermore, the employees are also supported by top management. This has made employees proud of the company. Fifth factor to consider is the level of rivalry within the industry. This is among the real threats that can bring the industry down. Southwest Airline faces direct competition from JetBlue and AirTran Holdings, which are also low cost carriers. To minimize competition and increase its revenue base, the company acquired Muse Air in 1985, Morris Air in 1993, ATA Airlin es in 2008 and Air Tran Airways in 2011. Acquisitions enabled Southwest Airline to absorb key routes in the Pacific Norwest and acquire operating certificate as well as landing slots in LaGuardia Airport. However, the company failed to acquire Frontier Airlines thus lost Denver market. Strategic valuation method The strategic valuation method that is useful in valuing the company is the shareholder Value Analysis. Shareholder value analysis refers to financial analysis, which estimates the

Catcher in the Rye Essay Example for Free

Catcher in the Rye Essay The story takes place in Manhattan and is about a young boy named Holden Caulfield, it is about the learning experience that takes place and how an immature child tried to come to terms with multiple problems. In J. D. Salinger’s bildungsroman, Catcher in the Rye, Salinger utilizes the symbols, the red hunting hat; Allie’s catching mitt, and the ducks in central park to portray the theme that it is impossible to preserve natural innocence. Salinger utilizes the symbol of the red hunting hat to portray Holden’s loss of innocence and travel into adulthood. Firstly, when Holden is first mentioning the hat, â€Å"It only cost me a buck. I wore it, I swung the old peak way round to the back-very corny, I’ll admit but I liked it that way. † (17) Holden is talking about how he bought the hat and just wears it to express his own personality and recognizes that he likes to wear it in different ways. When he is explaining why he purchased the hat, he is trying to make people understand, he is constantly looking for acceptance from his peers and others, yet at the same time he tries to push people away by wearing the hat. This helps show that Holden is on his path to trying to figure out how he can stop the inevitable loss of innocence. Secondly, while walking down the street in the cold Manhattan weather, â€Å"My ears were nice and warm, though. That hat I bought had earlaps in it. And I put them on-I didn’t give a damn how I looked. Nobody was around anyway. † (53) As Holden is walking down the street, all he cares about is what he is feeling at that moment, just trying to stay warm and comfortable not caring about what others think. One can infer here that Holden doesn’t care too much about what others think, while this could be a facade to what he really feels inside, he tries to portray himself not caring about what others think and just wants to be happy. This continues to portray his path down the loss of innocence because as he starts to realize other people’s thoughts matter, he understands that he must give a little for the acceptance of others. Finally, towards the end of the novel when Holden angers Phoebe, â€Å"She wouldn’t answer me. All she did was, she took off my red hunting hat-the one I gave her- and practically chucked it right in my face. Then she turned her back on me again. It nearly killed me. † (207) Phoebe is angered by Holden’s immaturity and his lack of caring for others and crushes Holden’s last spirits toward innocence. With ties to the last person in the world crumbling, Holden begins to finally question his stance on life and must decide whether or not he is going to try and salvage the last relationship or completely isolate himself. Holden realizes that by his sisters actions and her disregard of the hunting hat, that he must grow up and this starts a chain reaction within him that could be a cause of his breakdown but it is unknown, Holden finally comes to terms with this loss of innocence and realizes that there is nothing that he can do to stop it. Allie’s catching mitt is also used in the portrayal of the loss of innocence in Holden and the characters around him. We are first shown the mitt when Holden is doing the composition on the catchers Mitt, â€Å" He had poems written all over the fingers and the pocket and everywhere†¦he wrote them on it so that he’d have something to read when he was in the field and nobody was up to bat. He’s dead now. † (39) This is the first time the reader sees Holden tear up and let some of his emotions get the best of him, he is talking of his dead brother Allie who meant a lot to him. One can infer that this was one of the more important relationships that Holden had and the loss of this relationship causes Holden to feel a series of symptoms and change the way he interacts with people. With the death of his brother Allie, Holden experiences for the first time, the lost of a loved one, one of the few people that he makes attachments with and this causes him to try and preserve the innocence within other children and even adults that he meets on his journey. The next time we see the glove, Holden is recollecting his past memories of Jane, â€Å"She was the only one, outside my family, that I ever showed Allie’s baseball mitt too, with all the poems written on it. † (77) Jane was another person who Holden allowed himself to get close to; he shows this by showing Jane his brother’s mitt. Holden is trying to get Jane close to him so that he can have someone in his life that is pure and cares about him, by showing her the mitt; he is revealing a part of him that no one outside of his family knows about. He sees the innocence in Jane and wants to try and preserve it; he wants to get close to Jane to keep her out of the adult world and not allow her to be corrupted by the world around her. The final time the glove is mentioned, Holden is having a flashback on when D. B. ants to prove a point, â€Å"â€Å"He made Allie go get his baseball mitt and then asked him who was the best war poet, Rupert Brooke or Emily Dickenson. Allie said Emily Dickenson† (140) This is one of the only times we see Allie alive and the whole family, besides Phoebe, together. Allie’s innocence is portrayed through the glove, when D. B. asks him which WWII author was better, one that was in the war or one that never saw a day in the war, Allie answers with the latter. This can be int erpreted as Allie seeing how the other author was not corrupted in the war and her work was more pure.

Police Force and Discretion :: Public Safety, Police Discretion

The degree of force that officers use is heavily influenced by police discretion in real-world situations rather than espoused by a certain agenda. Discretion can be classified into four different categories where administrators, the community, and the individual police officer exercise differing degrees of influence in decision-making. What is needed to help officer discretion is a central ethos that will guide discretion when all other rules fail to help. Normal force is distinct from legal and brutal force (Hunt, 1985). Legal force is taught in police academy. It pertains to being able to subdue, restrain, and control a suspect if the officer is threatened with great bodily harm. Legal force also encompasses the use of deadly force if justified. Normal force is learned when the officer hits the streets and is conditioned to buy more effective weapons, which produce more damage to the suspect. In the academy recruits are taught not to hit a person on the head or neck because of their vulnerability, but on the street officers must hit the suspect wherever they can to control them. Peer approval further justifies this treatment. Thus, when police use the necessary amount of force they are not held accountable for a needed increase, but in fact will be looked down upon by fellow officers if a rookie does not show the necessary aggression. Police use discretion through weighing the costs and benefits of each situation (Wilson, 1968). The helpfulness of their choice is much more important than obeying their duty or moral. Thus, when normal force is explained it is done under the pretense of justifiably. To recap, normal force is simply the force used under police discretion that is neither legally taught nor brutal (Hunt, 1985). Normal force is justified by taking responsibility for their actions, yet denying they were wrong because of situational or abstract events. At other times officers use excuses for normal force and recognize their use of force as inappropriate. They will recall emotional or psychological states as a reason for such inappropriate actions. Police discretion is structured and controlled by the kind of situation that the police must deal with (Wilson, 1968). Wilson (1968) delineates four different situations. Police-invoked law enforcement, citizen-invoked law enforcement, police-invoked order maintenance, and citizen-invoked order maintenance. In police-invoked law enforcement police initiate action against crimes that usually do not have victims (Wilson, 1968). Police Force and Discretion :: Public Safety, Police Discretion The degree of force that officers use is heavily influenced by police discretion in real-world situations rather than espoused by a certain agenda. Discretion can be classified into four different categories where administrators, the community, and the individual police officer exercise differing degrees of influence in decision-making. What is needed to help officer discretion is a central ethos that will guide discretion when all other rules fail to help. Normal force is distinct from legal and brutal force (Hunt, 1985). Legal force is taught in police academy. It pertains to being able to subdue, restrain, and control a suspect if the officer is threatened with great bodily harm. Legal force also encompasses the use of deadly force if justified. Normal force is learned when the officer hits the streets and is conditioned to buy more effective weapons, which produce more damage to the suspect. In the academy recruits are taught not to hit a person on the head or neck because of their vulnerability, but on the street officers must hit the suspect wherever they can to control them. Peer approval further justifies this treatment. Thus, when police use the necessary amount of force they are not held accountable for a needed increase, but in fact will be looked down upon by fellow officers if a rookie does not show the necessary aggression. Police use discretion through weighing the costs and benefits of each situation (Wilson, 1968). The helpfulness of their choice is much more important than obeying their duty or moral. Thus, when normal force is explained it is done under the pretense of justifiably. To recap, normal force is simply the force used under police discretion that is neither legally taught nor brutal (Hunt, 1985). Normal force is justified by taking responsibility for their actions, yet denying they were wrong because of situational or abstract events. At other times officers use excuses for normal force and recognize their use of force as inappropriate. They will recall emotional or psychological states as a reason for such inappropriate actions. Police discretion is structured and controlled by the kind of situation that the police must deal with (Wilson, 1968). Wilson (1968) delineates four different situations. Police-invoked law enforcement, citizen-invoked law enforcement, police-invoked order maintenance, and citizen-invoked order maintenance. In police-invoked law enforcement police initiate action against crimes that usually do not have victims (Wilson, 1968).

Methodology into preparing a business idea Essay

The aim of my project is to research a potential business venture to see if it would be feasible to open a sandwich shop situated at the bottom of the Station Road facing Wallsend Forum. In the beginning I intend for my sandwich shop to be a small, local business which I will eventually expand on if funds permit it. My business is being situated in Wallsend for many reasons. Firstly, I am from the area and know first hand that similar businesses in the area are extremely successful and I believe that by improving some of the more negative aspects of rival business I can make a success of the business. Secondly, the rent on a premises is a lot more reasonable in Wallsend, alternatively I could have chosen Newcastle City Centre, however after looking into the cost of renting an outlet I finally decided on Wallsend, as a property in Newcastle would cost a minimum of 5 times of what I could have in Wallsend, there would be a lot more business in Newcastle, but I could not afford to rent such an expensive property this early into the venture, however, in future it is something I may consider. I have chosen this area because it has a high population of 213,983, it is also linked to many main roads which has a huge amount of traffic each day which I feel will benefit my business. Wallsend also has a bus terminal and has 3 metro stations within walking distance, I believe this will greatly contribute to my business and generate a healthy custom. I will be able to research this by using methods such as questionnaires, surveys and conducting primary and secondary research into similar businesses in the area to compare them to get a good indication of costs and such. To see if my business venture will be successful I will need to conduct various types of primary and secondary research. This is so I can gather information about my type of business and estimate demand and such. All of this collated information will give me an indication of whether my business will be a success. I will be conducting both primary and secondary research as both of them pose benefits to my market research. Primary research will be beneficial because I can aim my questions specifically at my research objectives, therefore I will only obtain necessary information, there is no risk of having outdated information because all of the information will be current, I could also give my potential customers a preview of what type of products they can expect from my business by providing samples. However, there are also negative aspects of using primary research, for example, they can be very expensive and time consuming, organising samples and getting people to help survey will be costly and also time consuming. In addition, there is always a risk of interviewer and questionnaire bias, questions may be worded so it directs respondents to choose a specific answer, which will make the information collected invalid. Secondary research also has its advantages, it is often inexpensive and can be obtained for free, also if you have enough information from various similar businesses it can give a wide overview of the general market, and it is often based on large samples which is extremely beneficial if you cannot conduct a large enough survey yourself, it also often includes official sales figures. Similar to primary research, it also has its drawbacks, the data may be outdated which makes it irrelevant to the current day market, it is never specific to your business and could only contain a small amount of relevant information, if the information required does require a fee, then it can be very expensive however it will report on different kinds of market, including your own, again only providing a small amount of information relevant to your business. I could conduct my primary research in a variety of ways, I could use a postal survey, where I would deliver a survey through the post and expect the respondents to reply, this can be advantageous because it saves a lot of time and money, delivering a postal survey around the area of my business wouldn’t take as long as some other methods and I could do it myself rather than having to employ people to help. However, the amount of surveys I would receive back would be a small percentage of what I had handed out, which would render the process pointless, however if I stated that respondents would receive a free gift the response would be higher. I could conduct a face to face survey in which I would ask questions on the streets of Wallsend. The benefits of this would be that it would raise awareness of my business and create a curiosity amongst the respondents which is already a form of unintentional promotion, and also let my potential customers get to know information about the business before it opens, in addition, the data is quite simple to analyse and it wouldn’t take long to compile the data. On the other hand, this would be quite time consuming as a lot of people refuse to take part in street surveys, also I would need to employ others to help because I would not be capable of conducting a large enough survey to base any decisions on. Finally I could create a focus group, in which I ask groups of 6-8 consumers questions about their expectations of a sandwich shop and analyse their answers. This would be extremely informative and will give the option of interviewing 6-8 people all at the same time, which saves a lot of time. In contrast, it would be very difficult to organise a group of 6-8 people to discuss products and services and I would perhaps have to reward them for their participation, moreover, if my respondents are in a group they may not air their own opinion and just agree with the general consensus of the group which would make my data inaccurate. I have decided to conduct a face to face survey as I feel it would be the most beneficial to my business. Taking into account that I am a relatively small local business opening in an area which has similar businesses I think it would be extremely beneficial to create an awareness of the sandwich shop in advance of the opening. Moreover, the data can be analysed quickly and almost effortlessly. I have chosen this method over the other 2 I have previously mentioned because I feel it would cost the least, and in the first year of my business, costs are paramount. I need to find out potential customers expectations of a sandwich shop and what people expect to pay and what services they think are essential to the business being a success. My questionnaire will take place in Wallsend town centre, as that is where my business is based. When deciding who I want to take my questionnaire I had to look at sampling, I could conduct a random sample survey in which I question people of all ages, sizes, classes and so forth to ensure that I have covered every possible type of person that could be a potential customer, which will give me a representative conclusion based on the opinion of a wide range of different people rather than targeting a specific type. The disadvantage of this is that it can be very expensive and time consuming to pick people at complete random, for example from a telephone book. It can also be a very slow process, depending on the sample size. Instead of using this method I could use a quota sample, which in essence is interviewing anyone and everyone that comes along, similarly to random sampling in that age, size, classes etc, are irrelevant. This sampling method is extremely cheap and effective way of sampling because I can conduct this when and where I like, it is used by most businesses. The only drawback of this method is that your questionnaire may require a specific type of person to survey (men for sportswear for example) so if that were the case this method would be useless. I have decided to use quota sampling when conducting my survey because it is very cheap and flexible in terms of time consumption, which is a far more suitable solution than random sampling in where it would require a lot more work, manpower and time. In addition, my survey is applicable to everyone, as it is a service that everyone, regardless of characteristics, could use at some point.

Columbine Shooting Essay

Columbine high school was built in 1973 on a dirt road off a larger dirt road way out in horse country. It was named after the flower that blankets section of the Rockies. Hardly anybody lived near the school, but soon enough there were about 100,000 new arrivals that filled one continuous suburb with no town center: no main street, no town hall, town library, or town name. Littleton is what they called this quiet suburb where columbine lied several miles west from. Eric and Dylan called it Judgment Day. Monday, April 19th was the day columbine would erupt with an explosion killing hundreds of students and faculty. Eric read instructions to create bombs from the internet called The Anarchist Cookbook. The first step was to plant a bomb near Eric’s house, three miles from the school. That bomb could kill hundreds of people but was intended for only stones and trees. The attack was to begin with a decoy that would rock the neighborhood and divert police. There plan was separated in three acts. The first act would start with a massive explosion by using two bombs in the commons, which would have about six hundred students killed. The bombs would wipe out most of the lunch crowd and set the school ablaze. The bombs would be set out for maximum killing radius and would be planted near two thick columns supporting the second floor which would collapse after exploding. After the explosion, Eric and Dylan would start firing their weapons at whoever they see in sight. Each had a backpack and duffle bag to carry more weapons and explosives. There next step was to have bombs planted in their own cars in the school parking lot near the school exits that would detonate forty five minutes after the initial blast. The cars were placed near the ideal locations for police command, emergency medical staging, and news vans. The maximum body count they were planning on would be: nearly 2,000 students, plus 150 faculty and staff, plus who knows how many police, paramedics, and journalists. The bombs Eric and Dylan planted in the school had failed to explode, but that didn’t stop them from going in and opening fire. They took pipe bombs and threw them wherever they saw a big crowed and opened fire to anyone they saw. They both had trench coats on and Eric discarded his trench coat at the top of the stairs almost as soon as he began shooting. Dylan kept his on until he got to the library. Each costume change created another shooter that would confuse the students and faculty. Nate was a friend of Eric’s and seen something peculiar. He saw Eric walk into the building from the wrong parking lot at the wrong time, when he should have been walking out. Nate figured Eric and Dylan were up to something since he knew they had both been missing that morning. At this point students were running for their lives and finding classrooms they could hide in. no one really knew who the shooters were and didn’t know why they were doing such an attack. Even though Eric and Dylan were shooting whoever they find in sight, they were mainly looking for people with white hats on. People who wore the white hats at school were the jocks. Eric and Dylan had committed suicide once they saw empty halls and when the school looked abandoned. Before they shot themselves, the officers had discovered files on the boys. The cops had twelve pages from Eric’s website, spewing hate and threatening to kill. Dylan Bennet Klebold was born brilliant. He started school a year early, and by third grade he was enrolled in the CHIPS program which stood for Challenging High Intellectual Potential Students. Even among the brains, Dylan stood out as math prodigy. Tom and Sue were Dylan’s parents. His father couldn’t see his boy as the killer, saying â€Å"this was not my son. † Dylan’s service was done quietly with just fifteen people including, friends, family and clergy. The Klebolds were afraid to bury Dylan because his grave would be defaced. It would become and anit-shrine, so they cremated his body and kept the ashes in the house. Eric Dutro was evolving inside and the changes began to show in his sophomore year. Social status was important to Eric as he always made friends. People described Eric as nice, polite, preppy and a dork, but in sophomore year, he tried an edgier look with combat boots and all black outfits. He was breaking out of his shell and grew boisterous, moody, and aggressive. Eric was neither normal nor insane, he was a psychopath. He killed for two reasons: to demonstrate his superiority and to enjoy it. â€Å"Psychopaths are distinguished by two characteristics. The first is a ruthless disregard for others: they will defraud, maim, or kill for the most trivial personal gain. The second is an astonishing gift for disguising the first. It’s the deception that makes them so dangerous. You never see him coming (it’s usually a him – more than 80 percent are male. ) Don’t look for the oddball creeping you out. Psychopaths don’t act like Hannibal Lecter or Norman Bates. They come off like Hugh Grant, in his most adorable role. † (Cullen, 240) Psychopaths take great personal pride in their deceptions and extract tremendous joy from them. Lies become the psychopath’s occupation. The truth does work, but they lie for fun. I have read stories about columbine before but reading this book has really enlightened me on such details that actually happened in this event. I didn’t know that there were bombs involved in this massacre until I read the book. Columbine was organized and well planned by high school students. Eric and Dylan planned this for nearly a year and half so they knew what they were doing. They made home video tapes saying their good-byes to their parents and apologizing to them about the trouble the columbine shooting might cause them. So they knew at some point they were going to either be killed or commit suicide. This impacted me because as it said in the book, the people who do these devastating events can be friends of mine and I wouldn’t even know it. They are people who act good to the public eye, but also have hidden secrets behind closed doors. I can’t imagine someone that is close to me going through this kind of tragedy. The question that was brought to mind was: why would someone do this? Why would two kids want to kill hundreds of people? What was the reason? Was it video games? Was it depression? Was it because they were being bullied and wanted payback? Was it because they were psychotic? I believe they had all of these problems. They were psychotic, Eric did have depression and was taking depression pills for it, and they might have been aiming for jocks because they were bullied by them.

Economic Environment 40 Marker Essay

Economic Environment 40 Marker Essay Economic Environment 40 Marker Essay The external environment in which businesses operate can have a significant effect on their success. To what extent do you think that the external environment in the UK is favourable for businesses at the moment? (40) The UK economy grew by 2.6% last year, the fastest pace since 2007, at which point the country was in a recession. The unemployment rate stands at 5.8% of the adult population. Although this is still high (1.91 million people are unemployed) it is the lowest in six years meaning that generally, consumers now have higher disposable income; this is particularly significant as average earnings including bonuses are now up by 1.8%, with wages rising faster than inflation. Inflation has also fallen to 0.5%, allowing for cheaper purchase of materials/supplies and more cost-effective production. However, the pound has weakened against the dollar and the euro, having implications for imports and exports. It could be argued that the UK environment is favourable for businesses at the moment in terms of Human Resources, as unemployment is high, meaning more people may be willing to work for a minimum wage. This allows businesses to reduce costs in areas such as wages, meaning they are more able to invest in other areas such as expansion in order to encourage growth. This will particularly benefit the economy as growth of businesses means a higher GDP for the UK due to increased output as a result of increased demand. High unemployment means that firms also have access to a wider pool of labour, allowing them to target a more specific demographic during the recruitment process. However, these people may not have the skills required, perhaps affecting productivity as well as quality, as goods may be made faulty or services may be delivered incorrectly. Issues with skills may be particularly significant as Rolls Royce are planning to make redundancies of 2,600 employees as part of a cost c utting programme to compete against bigger rivals such as General Electric. These are likely to have specialist skills, meaning they may struggle to provide skills for vacancies elsewhere. In addition, these people may only be able to take the job in the short term which will mean a business has to go through the recruitment process regularly. This will in the short term prove a cost to the business, something to be avoided during times of low demand as a result of unemployment or inflation. It therefore depends on Government intervention as this could lead to the implementation of education/training programmes for the unemployed, which will determine their skills set and their motivation to stay with a firm for the long term once employed. In turn, this will govern whether the employees are increasing costs for the business more so than they need to be, determining whether the UK environment is favourable for businesses in terms of HRM. The UK economic environment can also be considered favourable in terms of a firms marketing, as increased GDP indicates there is a high demand, allowing firms to market themselves as a brand based on pricing, something firms find difficult to do during a recession as consumers expect prices to be lowered. This could perhaps allow firms to increase profit margins so that profit could either be reinvested or distributed as dividends to shareholders, encouraging further investment. This increased investment could allow some firms to become much more efficient, creating a USP or even acting as a competitive advantage against other firms, which is particularly important in a growing economy as there will be a higher chance of business start-ups being successful. However, it could be argued that the UK environment is not favourable in terms of marketing as it is more expensive to advertise due to higher demand as a result of a higher disposable income. It may also be particularly difficult for businesses to differentiate themselves from other companies as most businesses will be advertising to try and increase

D.H. Lawrence’s “The Rocking Horse Winner” Essays

D.H. Lawrence’s â€Å"The Rocking Horse Winner† Essays D.H. Lawrence’s â€Å"The Rocking Horse Winner† Paper D.H. Lawrence’s â€Å"The Rocking Horse Winner† Paper D.H. Lawrence’s â€Å"The Rocking Horse Winner† The novel â€Å"The Rocking Winner† shows an English woman who had no luck in her life. She was seriously haunted by the feeling of failure since her family was not doing well. For instance, we are told that there is nothing her husband could participate in and come out successful. The woman used to work as a commercial artist and thus, could not earn as much as she wanted. The family lived a high standard lifestyle that was above the income and it was noted that although, they had a high standard of living, anxiety was their companion especially for money. However, the children recognized this tension about money in the house and thus we are shown one child claiming to hear money whispering in the house. The book demonstrates that this English woman pretended to love her children so much, but deep down her heart, she felt nothing for the children. This is because, when she got married, she was after love; unfortunately, that love did not last and skinny kids were the outcome of her love (Lawrence, 1966). Therefore, she felt that those children were just forced on her. Although the neighbors and friends congratulated her for the wonderful care and love she had for her family, only her and her children knew the truth. Paul, the only son in the family, decided to get out of the house so that he could go and find some money because the family did not have enough money to sustain them. Therefore, Paul used his rocking horse to earn some money, which he gave to her mother. However, the thirst for more money within the family continued to be even stronger than before. Therefore, through this book we learn that because of the greedy nature of a mother over money, a child dies. This woman was never satisfied with money because she kept on yearning for more money, which made her son to use his power to find out the names of the winning horses, and thus he collapsed due to mental exhaustion. Within the family, they had a gardener who loved and respected Paul very much. This is because he realized Paul’s talent for picking winners and thus he had to tell it to Paul’s uncle Oscar. Bassett the Gardner was of great help to Paul because he used to work around the horses and racing and thus, he was helpful in giving Paul instructions when it came to placing bets. He also helped in saving Paul’s money safely until when his uncle got involved in the activity of horse racing. He was very interested and later on, he joined and became one of the participants where he could also bet some money particularly on a horse by the name Daffodil. They later earned some good money on this bet and Paul had to make a gift of about five thousand pounds to his mother in a private way through a lawyer. The house was stricken by poverty, and even though Paul tried all his best to know the name of the winning horse, he failed because he was exhausted; he became unconscious with brain fever. Unfortunately, he died after winning about eight thousand pounds for his mother who was never satisfied with money. Therefore, it has been argued that, the author of this book was trying to move away from realism and linking together a wider range of styles and topics. The entire book is concerned on the greedy nature of human beings. Wherever, there is greed and too much ambition, there are always misfortunes. For instance, in the novel, this woman was so greedy that he never realized the pain his son was going through just to satisfy her greed for money. References Lawrence, D. H. (1966). The Rocking Horse Winner. Woodstock, IL: Dramatic Publishing.