MGT 672 ROLLS ROYCE VS GE Essay Example | Topics and Well Written Essays - 2500 words

MGT 672 ROLLS ROYCE VS GE - Essay Example It helps in achieving the objectives of organizations as a whole. A strategy refers to the coordinated means by which an organization pursues its goals and objectives (book_study, n.d.) In this context, the strategies of the two leading companies in the aircraft engine industry-GE and Rolls Royce assumes significance. GE is the market leader in aircraft engine sales. It is a highly diversified conglomerate with exposure in business of light bulbs, medical devices, commercial jet engines, home mortgages, broadcasting and self storage facilities. The sale of aircraft engines accounts for less than 10% of its revenues. In contrast, Rolls Royce holds the second position in aircraft engine sales. 74% of its revenue comes from this industry. Therefore, business strategy in the aircraft engine industry is the key for Rolls Royce, while corporate strategy assumes much importance for GE (book_study, n.d., p. 10). This paper aims to study these two companies of the aircraft engine industry and comment on the differences in strategies adopted by them. From the findings of the study, the paper draws conclusions regarding the differences of business strategy and corporate strategy. ... Depending on the position of the resources in the continuum, an organization has to decide on the set of businesses it should operate and other design criteria. General nature of resources gives wide scope of business. Co-ordination is achieved through transfer of resources. Size of corporate office is small and financial control system is adopted. Specialized nature of resources narrows the scope of business. Co-ordination is achieved through sharing of resources. Size of corporate office is large and operating control system is adopted. (Collis, Montgomery, Campbell & Goold, 1999, p. 4-6) Vision & Strategy of Rolls Royce: Rolls Royce is a global company that believes in the principle of sustainable development. The Global Code of Business Ethics of Rolls Royce includes continuous improvement of production facilities, being world class in health, safety and environment management and being socially responsible. Social progress depends on economic development which can be brought abo ut by fresh, dependable and inexpensive energy and transport system. Rolls Royce has strong R & D facilities and record of innovation. It uses these strengths to develop efficient energy and transport system. Through the application of consistent business strategy, Rolls Royce has matured during the previous 2 decades. â€Å"Civil aerospace, Defense aerospace, Marine and energy† are the four global markets in which Rolls Royce operates. Of these global markets, civil aerospace accounted for almost 45% of the underlying revenue in the year 2010. (Our consistent strategy, 2011) The core characteristics underlying the strategies of Rolls Royce are as follows: Closeness to customers: Rolls Royce is an organization highly focused on its

Apart from assessing the impact of industrialization upon women, it is Essay

Apart from assessing the impact of industrialization upon women, it is also important that our understanding of industrialization itself is determined by the gender division of the workforce - Essay Example ding to the participation of the women in the paid workforce, it is the unpaid household work that accrued new meanings and perceptions, making the eventual understanding of industrial revolution dependant on the vantage point from which a workforce divided on the gender lines tends to envisage it. It is not that earlier the women were not engaged in any kind of work. However, a gendered division of work relegated the women to engage in the unpaid household work, while men were considered to be the primary wage earners who went out and worked to bring the bread to the family table (Crompton 1997). In that context, the industrial revolution while encouraging women to move out and engage in wage labour also to a large extent impacted the economic value and cultural tags associated with the household unpaid work (Crompton 1997). This revised understanding of the household unpaid work in the light of the industrial revolution had far reaching consequences in the overall gender dynamics of the nation. In a preindustrial society, governed by the gendered division of work, the unpaid household work done by women commanded much recognition and a measure of economic worth. However, in an industrialized society, though much of the household chores associated with women like caring for c hildren, cleaning, cooking and the overall management of the household economy and social standing remained the same, in a cultural context, they lost much esteem with the advent of the industrial revolution. This division of labour which hitherto stood to be gendered, in the aftermath of industrial revolution emerged to be a gendered definition of labour, a trend which was amply calcified and consolidated by the industrial revolution. The eventual impact of this degradation of the gendered division of labor into a perceptual gendered defining of labour to a large extent devalued the economic importance of the contributions made by women in the domestic sphere, though to this day they tend